use verb-noun wording when creating tasks

verb-noun saves time at all levels

#team is designed for speed and teamwork.

You can accelerate that by using a verb-noun construct for task wording.

Examples of verb-noun construct:

  • Set the music per attached schedule
  • Check the customer areas per checklist below
  • Take a photo of the visual merchandising displays at point of sale
  • Count the number of oversized items

The verb-noun construct is the fastest way for teams to interpret tasks without confusion. This natural style of communication goes back to our childhood: “wash your hair”, “make your bed” and “clean the car”.

The application of verb-noun to task management was perfected in the early 90’s with the reengineering and process mapping methodologies introduced by Hammer & Champy, evolving the earlier activity-based-costing thinking pioneered by Kaplan.

Ash Richardson

20 years digital tech and strategy experience: co-founder #stratapp, Accenture, MP of Oyster Partners (now DigitasLBi) and ex-VC investing in technology startups. Unique skills on product strategy, design and offshoring.

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#team culture

  • build high performing teams with transparency and trust
  • encourage teamwork with a unique team-shared user experience
  • improve and sustain both customer and employee experience

#team millennials

  • by 2025 more than 75% of employees are y-gen / millennials
  • y-gen thrive on digital collaboration and transparency, and they are happy to be accountable if we make the expectations on them clear

#team productivity

  • increase productivity by 15-30%, whilst reducing stress
  • create healthy competition across individuals and teams
  • prevent lazy team members from demotivating high performers

#team performance

  • measure what matters, objectively, with real time data
  • manage by exception to save everyone time
  • make the business easier to operate and sell at a higher price
how it works